Loyalty Club & Referrals

Our loyalty club (aka The Kind Club) has been updated so that you can now log in and see your points. Created as our way to say thank you, join The Kind Club and be rewarded when you share and shop with us, and share with your friends too.


Create a Kind Store Account to be part of the Loyalty Club.
You'll also benefit from saved customer details and reviewing past orders.


Our loyalty club has been updated so that you can see your points and you can choose when to redeem them. Unfortunately, our previous rewards system relied on manual checking of every order which resulted in mistakes and we do not want to leave any of our customers disappointed.

How the new Kind Club works
Create an account | 50 points
Place an order | £1 spent = 5 points
Celebrate a Birthday | 50 points
Follow us on Instagram | 50 points
Like us on Facebook | 50 points
Share us on Facebook | 50 points


  • For every 500 Points, you will receive a £5 off discount code (That's effectively receiving a £5 off voucher for every £100 spent at the store).
  • We will occasionally hold special promotions and gifts only for our Kind Club members (the promotions are exclusive to loyalty club members with a Kind Store account and will not be shared on social media or in our weekly newsletter).


    Refer a friend. Share the link in your rewards area to as many friends as you like. Your friends receive 5% off their first order and you receive 5% off your next order too.


    Creating an Account

    If you created an account when you placed an order, great news you're already part of the Loyalty Club. If you haven't yet created an account you can here. You will only start to earn points once you have created an account. If you already had an account prior to the new Loyalty Club, we have automatically given you 50 points.

    Earning Points

    To earn Points, make sure you're logged into your account first. Then click "Ways to earn" and select one of the earning options.

    Redeeming Points

    Click  here to redeem your Points. This will show the Points you have available to redeem. Click "redeem" and then press "apply code". This will apply the Points to your qualifying order which will show on the checkout page under "discount".

    Loyalty Club Points can only be redeemed against one-time purchase orders, not gift cards (Points can be earned by the recipient of the gift card when they spend it). 

    It is not possible to apply a discount code and redeem Loyalty Points at the same time. If you apply your Points in such a case, they will not be redeemed but may be deducted from your account. If this happens, let us know and we can re-credit them to your account.

    One Loyalty Reward can be applied to each qualifying order; multiple Points cannot be aggregated and redeemed against one order. Points are not earned on shipping. 

    Refer A Friend

    1. Share your unique discount code with your friends by opening the Loyalty Club pop up. Sign into your account and then you can share from directly within the pop up.
    2. When your friend clicks the URL, they'll land on our website and be asked to enter their email in the pop up and will then receive their 5% off reward. They need to copy and paste the discount code at checkout (it doesn't apply automatically).
    3. When your friend makes their purchase, you will receive a 5% off discount code to enjoy on your next order. 
    Only one discount can be used per order; it cannot be aggregated or combined with other offers or promotions.
    Only new customers are eligible to use the friend referral link (they can't have placed an order before). The spirit of the referral is to share with your friends and family. If you try to refer yourself, this will be automatically blocked or cancelled. There is no limit on the number of referrals you can make, so start sharing! 

    Contact Us

    If you have any questions, you can email us anytime at hello@thekindstoreonline.co.uk and we'd be happy to help.