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WHAT'S SO SPECIAL ABOUT THE KIND STORE?



Natasha Lovegrove created The Kind Store in 2018 to fix a problem she kept running into - finding products that were vegan and cruelty-free, made from natural ingredients and packaged plastic free was a huge time consuming challenge. Natasha thought shopping for ethically made and sustainably sourced products should be incredibly simple — so that's why she created The Kind Store.

The Kind Store is committed to sourcing and selecting the Earth’s best products for you from a curated selection of brands, predominantly based in the UK. We test every product in-house before we bring it to our shelves so you don't have to. Unlike many other similar retailers, we hand-pick a smaller range of products that we know work, we source over 90% of our products from the UK and we don't shop internationally to keep our air miles to a minimum. We are also 100% vegan owned and operated. We believe sustainability is a journey, not a destination, so there will always be improvements to be made. We strive to continuously improve and would always welcome your feedback via our email - hello@thekindstoreonline.co.uk.

Find out more about us and The Kind Standard below.

Managing Your Order

Managing Your Account

Loyalty Rewards & Refer A Friend

Postage & Packaging

Newsletter

Our Products