There is no legal definition or regulation of claims such as 'natural' beauty products, 'clean', 'toxic-free', 'no nasties' and 'chemical free' and you only have to look at the back of a shampoo bottle to realise the amount of synthetic chemicals inside everyday cosmetics. We've put together our top 10 toxic ingredients you should avoid in your personal care products so you feel empowered to shop safely.
No transition phase. Until recently, switching from liquid shampoo to a plastic free and natural shampoo bars meant going through a transition phase where your hair recovers from harsh foaming agents, parabens and synthetics and adapts to natural ingredients. Our guide identifies exactly what you need to look out for to avoid the transition phase altogether and which shampoo bars are best for your hair type.