An Open Letter On Why We're Not Taking Part In Black Friday This Year

To put it simply, we don't agree with Black Friday. Huge discounts resulting in impulse purchases and unsustainable consumption of the world's limited resources. We hope to create and inspire meaningful change and Black Friday is putting pressure on vital natural resources, nature, wildlife and people around the planet.

There’s a lot of pressure on small businesses to offer Black Friday deals and we get it, sustainable products can be a bit more pricey than less sustainable ones, but for good reason. The truth is that Black Friday is not made for littles stores like ours. 

It is important to us to promote a Conscious Christmas. Buying less but buying better. All products we stock are sourced in line with our sustainable principles and business plan.

We instead want to make a positive impact this Black Friday and have chosen to donate to charity. 

Thank you for supporting our business and the change we hope to create in the world.

👇 What we are doing instead? 👇

Endangered Animals in Limited Stock!

We want to highlight the limited stock of endangered marine life around the world from threats such as the destruction of habitats, plastic pollution and the slaughter of wildlife in the world’s oceans.

Save Our Species!

On Friday 27th November, we will be donating 100% of our profits to SEA SHEPHERD to save our species.

sea shepherd logo

Sea Shepherd use innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.

Protecting Marine Life Worldwide.

Thank you again for shopping small 💛 

With love from The Kind Store Team xx


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    Michael DeBruin
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